to make money off streaming music? exactly, and as it s been said, the revenues. i spotify went public in 2018 and essentially is trying. to transform itself from a music - streaming company into a publisher. they re a media company. it s the same way when the - washington post produces a podcast. you know, we edit the content, i we have control over the content because it s associated with our brand. - it s our podcast. so this is a big transition, - basically from being a platform to being a straight up media . company, and with that comes lots of responsibilities. also, there is revenue there. right now, advertising revenue is a really small portion - of spotify s revenue. they make only about 15%. they make much more from subscriptions. - but when you look at the kind of ad prices that ads in an exclusive - podcast can generate, you start to understand also why they re going into it, i not just differentiation, because streaming. any artist can stream i in ten different places,
from a music streaming company into a publisher. they re a media company. it s the same way when the washington post i produces a podcast. you know, we edit the content, we have control over the content because it s . associated with our brand. it s our podcast. so this is a big transition, - basically from being a platform to being a straight up media . company, and with that comes lots of responsibilities. also, there is revenue there. right now, advertising revenue is a really small portion - of spotify s revenue. they make only about 15%. they make much more from subscriptions. - but when you look at the kind of ad prices that ads - in an exclusive podcast| can generate, you start to understand also why they re going into it, i not just differentiation, because streaming. l any artist can stream i in ten different places, so there s no differentiation in streaming why it s hardj to make money.
right now, advertising revenue is a really small portion - of spotify s revenue. they make only about 15%. they make much more from subscriptions. - but when you look at the kind of ad prices that ads - in an exclusive podcast| can generate, you start to understand also why they re going into it, i not just differentiation, because streaming. l any artist can stream i in ten different places, so there s no differentiation in streaming why it s hardj to make money. so you make these exclusive l deals with these really popular podcasters who are only. going to host their content on your service. and because of that, you can command really high ad prices, and they re staking their future on all of that. i so you get the money in return. but as you say, with that comes responsibilities. let s speak about that with marianna spring, bbc news s disinformation reporter, because, marianna, joe rogan has been accused of a range of things when it comes to covid misinformation. just guide us t
In ganz Europa wird der Rübenzucker knapp bauernzeitung.ch - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bauernzeitung.ch Daily Mail and Mail on Sunday newspapers.
andrew yang, we appreciate you being with us. thanks so much for being here. people listen to what you said about ad prices because you re absolutely right. that will be the immediate proximate effect of michael bloomberg entering the race. that s the biggest impact we re looking at, john. see you soon. i also like the point he made that michael bloomberg didn t become a billionaire by turning away $1,000. what would he do with that? when they re on the debate stage, that s a question i d ask andrew yang if michael bloomberg deserves his universal basic income. praising the man who fired him a year ago. what s all that about? coming up next. celebrating a successful business trip together is easy,