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Wipro Consumer Care And Lighting: Wipro Consumer Care acquires three soap brands from VVF Ltd, ET Retail

Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro s strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears.

India generalVineet agrawalRustom godrej joshiNeeraj khatriWipro enterprisesConsumer careBacter shieldHindustan unileverWipro consumer care and lightingSoap marketHindustan unilever

Wipro Consumer acquires three soap brands from VVF

Wipro Consumer acquires three soap brands from VVF
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Rustom godrej joshiVineet agrawalAzim wipro enterprisesWipro enterprisesIndia ltdVegetable vitamins foods coWipro consumer careBacter shieldAzim premji led wipro enterprisesWipro consumerManaging directorManaging director rustom godrej joshiConsumer care

Wipro Consumer Care and Lighting expands personal wash category; acquires 3 brands

Wipro Consumer Care and Lighting expands personal wash category; acquires 3 brands
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Wipro consumer care buys three soap brands from VVF

While the Jo toilet soap has a significant share in the northern, eastern and western markets, Doy operates in the premium segment, competing against Hindustan Unilever s Dove and Pears. Bacter Shield, an antibacterial range of soap and handwash, has rivals including Lifebuoy, Dettol and Savlon.

India generalRustom godrej joshiNeeraj khatriVineet agrawalWipro enterprisesWipro consumer careBacter shieldHindustan unileverConsumer careWipro consumer

Wipro augments consumer care market share, acquires three FMCG brands

Wipro augments consumer care market share, acquires three FMCG brands
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Godrej pallonji joshiNeeraj khatriIndia ltdVegetable vitamin foods companyWipro consumer careMoving consumer goodsBacter shieldConsumer careChief executive