Examining the challenges of obtaining a sound trademark in China
Gang Hu of CCPIT Patent and Trademark Law Office takes a closer look at why it remains difficult to successfully apply for a sound trademark, using recent case studies and statistics Sponsored by March 04 2021
As early as May 1 2014, China’s revised trademark law
cancelled the visibility requirements for trademark registration, and
for the first time, evolved to incorporate sound into the scope of
trademark registration.
There is little doubt that sound trademarks have proven to provide
great commercial value in the era of rapid communication of information. As of 2021, China’s trademark law has protected sound trademarks for