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shopping, yes. they have them in the stores already. we are not ready for that yet. reporter: toys r us touting the biggest ever backpack sale. experts say get used to it. after a sales slump in april and may, retailers are going after back-to-school shoppers earlier than ever. if the retailers don t make it this summer, this year, they may be out of business next year or the following year. reporter: why, national incomes are down 7%. consumers are spending less. the one saving grace for retailers retailers are going after it. people will spend for their children where they won t spend for themselves. reporter: among the biggest savings, cotton down 50%. clothes and accessories discounted, as well. and little girls cashing in on looking good. so you don t want to shop for back-to-school supplies, just
school supplies on the shelves and on sale at the staples where the back to school season began june 10th. very early for school shopping, yes. they have them in the stores already. we are not ready for that yet. reporter: toys r us touting the biggest ever backpack sale. experts say get used to it. after a sales slump in april and may, retoirls are going after back-to-school shoppers earlier than ever. if the retailers don t make it this summer, this year, they may be out of business next year or the following year. reporter: why, national incomes are down 7%. consumers are spending less. the one saving grace for retailers retailers are going after it. people will spend for their children where they won t spend for themselves. reporter: among the biggest savings, cotton down 50%. clothes and accessories discounted, as well. and little girls cashing in on looking good. so you don t want to shop for back-to-school supplies, just for the clothes? shoes. reporter: shop