go back to school. pham is expected to spend more than ever on supplies according to the national retail federation. many families to have more purchases left and some of the best deals of course can pop up last minute. for more insight on what we can expect, this back-to-school seedless gender vice president of research and development and industry analysis at the national retail administration. thank you for joining me. some kids are already in school. some go back this week and some the week after that. some of the spending is already underway. the national retail federation reports families with children in elementary school through high school plan to spend an average of $696, families or college students expected to spend $976 a lot of families out there can look at that as spending less and spending more, what does this mean for consumer spending? the numbers have been really strong. they are up almost 3 percent