and executives, the founding mayor. all of our leadership, reverend sharpton, of course, you were there the first year giving a keynote address and now the largest live event in the country. it it has grown in 25 years and we are more excited than ever. now bringing essence back to black ownership. youb taken the helm several years ago and turn itting it around. i was there for over 25 years and it the money brought into that town. the people that benefit in terms of businesses and then you have corporations falling over themselves now to make presentation because there s rar body of people that are major consumerers. tonia lum bard, who s a new orleans native there, probably