Specialty Personal Care Brands Embrace Aluminum
Bath and hygiene brands that target sustainability-minded consumers ones who are less sensitive to price and more concerned about doing good are landing on aluminum as an ‘infinitely’ recyclable plastic alternative.
May 3rd, 2021
Among the personal care brands that have switched their packaging from plastic to aluminum is plant-based hair care company Eva NYC.
A while back,
Packaging World editors began noticing a spate of personal care products largely soaps, shampoos, and conditioners making a shift out of traditional high-density polyethylene or PET bottles and into aluminum bottles. These weren’t the biggest-volume national brands or store brands; those making this switch have tended to be specialty brands meeting the needs of a specialty consumer. Product elements often include organic, vegan, animal cruelty-free, palm oil-free, and the like. These brands were asking themselves how to extend this “better ingredients,
Specialty Personal Care Brand Shift from Plastic to Aluminum Packs healthcarepackaging.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from healthcarepackaging.com Daily Mail and Mail on Sunday newspapers.
Nature’s Baby Organics is another recent entry in the shift away from plastic, and toward aluminum, for packaging of personal care and bath products, particularly specialty products with elements like vegan, organic, or cruelty-free.