Loro Piana s SS22 Collection Has All the Summertime Staples vmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vmagazine.com Daily Mail and Mail on Sunday newspapers.
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Loro Piana has long been associated with raw materials and fabrics of the highest quality, with which it uses to create wardrobe staples using its Italian savoir-faire. In the past, what we would consider wardrobe staples included tailored shirts, fitted pants, a well-made cashmere sweater and perhaps a structured wool coat. Before 2020 descended upon us, it would seem rather bizarre to consider sportswear essential wear.
But this mindset has clearly changed. With our focus shifted to health and wellbeing more than ever, it was time for more traditional companies to consider a new challenge. Why should those who strive for wellness and health need to give up the pleasures of refined dressing?