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Documenting Pakistan s Cultural Evolution - Trends

Mamun M. Adil reviews Faith, State, and the Soul: A History of Popular Culture in Pakistan and speaks to its author, Nadeem Farooq Paracha

Consumers want brands to have a purpose that reflects what they feel about the world - People

Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base.

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