Page 2 - Babe Wine News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Retail Therapy: Whole Foods, The Weather Channel team up to guarantee summer fun
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Dive Brief:
Ready-to-drink cocktail company Canteen Spirits signed a distribution deal with Anheuser-Busch and received an undisclosed investment from its parent company AB InBev s investment and innovation arm ZX Ventures. Canteen Spirits will join Anheuser-Busch’s Beyond Beer portfolio, which launched in 2018 to capitalize on the growing seltzer, wine, spirits and malt-based beverages segment.
Canteen Spirits makes a vodka-based cocktail called Canteen with seven flavors, and a tequila-based drink called Cantina that has three flavors. The beverages have low carbs and ABVs, and are made with natural flavors and no sugar. They are currently sold nationwide.
Premium beverages and ready-to-drink cocktails have grown during the pandemic as consumers increased their at-home drinking. Demand for low alcohol beverages, increasing health consciousness and preference for premiumization and convenience are driving market growth.
Retail Therapy: The million-dollar wine that s out of this world
Christie s is auctioning off a bottle of wine that spent 14 months aging aboard the International Space Station. Published May 7, 2021 Courtesy of Christie s
It s been another weird week in retail. A bottle of wine went to space to age, Charmin developed a technology to make video call emergencies less awkward and Gwyneth Paltrow announced Goop would soon be hitting the seas.
This, and more, in this week s retail therapy.
For a wine that s out of this world, it ll cost you
While wine consumption actually decreased 3% in 2020, according to the International Organisation of Vine and Wine based in Paris, it sure feels like we ve been emptying more bottles this past year. But that may be because new wines and products keep entering the market.
Dive Brief:
Diageo has acquired vodka-based ready-to-drink cocktail brand Loyal 9 from Sons of Liberty Spirits Co., according to a press release. The financial terms of the deal were not disclosed.
The flavored cocktails are 9% ABV, gluten free, and made with 100% real fruit. Flavors include four lemonade varieties, Cranberry Lime and Apple Cider.
According to data cited by Diageo, retail sales of RTD beverages totaled $7.8 billion in 2019, and grew 20% between 2016 and 2019,
making it the fastest-growing alcohol category. The beverage company recently announced an $80 million investment to ramp up production of of its RTD offers, including Smirnoff hard seltzers and cocktails from Crown Royal and Ketel One Botanicals.
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