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Wine and hard seltzer are appealing for different reasons and for different occasions.
Babe wine, an Anheuser-Busch brand, tries to offer the best of both worlds with its newest addition. Babe 100 Rosé, which launched nationally Wednesday, is a 100-calorie, canned sparkling wine with zero grams of sugar and 6.9% alcohol content – the equivalent of one glass of wine, according to the brand.
The sparkling canned wine combines the distinct taste of rosé with the low-calorie, low-sugar characteristics of hard seltzer. We wanted to balance the scales a little for what people define seltzer as today, Chelsea Phillips, general manager of the Babe brand, told USA TODAY, referring to the fizzy drink s growing presence. There is something we call seltzer fatigue in our office; we re also all interested in seltzer, but we re kind of tired of the taste profile.