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MUMBAI â A couple of days ago, one of Indiaâs largest biscuit brands, Britannia Good Day, played a happy prank on unsuspecting consumers as it launched a Surprise Cookie pack. It went live with a tongue-in-cheek campaign to land the surprise.
An array of top entertainers from across the country paired up to swap their well-known personality traits in a fun, gimmicky manner, having the viewers go whatâs-this-all-about. The intention of the campaign was to pique the viewersâ attention through personality swaps of these famous stars, and it did that in style!
The star pairs included Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji. Each star took on the personality of the other, mimicking trademark manners of speech and catchphrases. The result: The viewer was left intrigued by what the product was all about.
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. With ad spots made by JWT for its latest surprise cookie pack.
A couple of days back, leading biscuit brand Britannia Good Day played a happy prank on unsuspecting consumers as it launched a surprise cookie pack. It went live with a tongue in cheek campaign that saw an array of prominent entertainment figures from across the country paired up to swap their well-known personality traits. The intention of the campaign was to pique the viewerâs attention through personality swaps of these famous stars.
Among the star pairs were Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Kollywoodâs Gautham Menon and RJ Balaji. Each star took on the personality of the other, mimicking trademark manners of speech and catch phrases. The result? The viewer was left intrigued by what the product was all about.