After a subdued summer season, interrupted with rains in many part of the country last year, manufacturers of summer products had suffered. Key categories of consumer goods like AC, refrigerator and cola sales got severely impacted in April-June quarter as temperatures did not sustain at high levels.
B Thiagarajan, MD of Blue Star, aims for a CAGR of 15% and a market share of 15%. The IMD has forecasted higher temperatures. Blue Star is preparing for a great summer season but is aware that a spell of rain could spoil the outlook. . The B2B segment and commercial air conditioning and refrigeration are also performing well.
"We have a strategy to develop products for the affordable segment, the bottom of the pyramid because growth comes from first-time buyers. That is where 95% of the sales are happening and the aspirational middle class forms 65% of the market in tier-2, tier-3 and tier-4 towns. We entered that segment only last year. "
Blue Star: "We have a strategy to develop products for the affordable segment, the bottom of the pyramid because growth comes from first-time buyers. That is where 95% of the sales are happening and the aspirational middle class forms 65% of the market in tier-2, tier-3 and tier-4 towns. We entered that segment only last year. "
Blue Star: Our market share stands at around 13.5%. Our goal is to reach a market share of 15% by FY25. Our goal remains unaltered and the differentiation is basically the brand.