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After a pandemic-induced delay, Steven Wilson’s sixth studio is finally out this week, and is vying for position in the Top 5 alongside Celeste, Arlo Parks and Fredo.
It’s safe to say that the former Porcupine Tree man pulled out all the stops for The Future Bites, an album for which the term hardly suffices. Together with his team, the four-time Grammy nominee conceived an entire brand with which to launch the record – or as they put it a “fully imagined consumer universe”.
Since confirming the record s January release last September, Wilson has been selling merchandise (including hole punches) and offering all manner of treats to fans. He also announced a super-limited, one edition copy of the record – titled Ultra Deluxe Music Product On Obsolete Media – which was sold for £10,000. The proceeds were donated to the Music Venue Trust.