70% of consumers are taking inflation into consideration this holiday season and about half are buying fewer gifts as a result in terms of shopping, yeah, i would say, yes, actually, we did cut back. i m cognizant of where and what i spend money on. reporter: but rutherford says her spirit for small business survival ever strong. i think she ll want it right there. reporter: working to lure customers with 11 decorated trees inside her store my message to people is, thank you, thank you, thank you for shopping small and shopping local. reporter: the season of giving this year also one of gratitude. catie beck, nbc news and coming up, how this bus is trying to provide options for those just released from jail. > and comining up, how w this b bus is tryiying to provide opoptions for r those e just releaeased frfrom jail. nail t the final i interview. buy or leaease? masterpipiece. insidede joke. masterpipiece.
master.com only $25. there is a lot of opportunity for people to come. tanks, michelle. we appreciate it. let s talk about beyonce now. beyonce may have helped coined the term bootylicious. in case you weren t clear. it s not an invitation t. queen b was wowed up in copenhagen, a fan reached up and patted her derrier. she didn t take it sitting down. good four, queen b. bus that probably wasn t the kind of attention the guy was trying to grab. but, oh, nasty. some heros from the boston bombing share a fight to remember at fenway. bleacher report coming your way next.