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A global athletic apparel brand is launching omnichannel operations in the Middle East and North Africa (MENA) region.
Under Armour, which operates over 30 brick-and-mortar stores in the MENA area, is collaborating with digital agency Emakina to add an e-commerce platform to its sales channels there. Emakina is creating a branded digital experience for Under Armour that will be accessible across desktop, phone and tablet devices.
As part of this digital commerce expansion, Under Armour will deploy a customizable Fluent Commerce order management system. The company will also implement additional Fluent Commerce technologies, including product information management, CRM, and storefront solutions.
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BEIRUT, May 10, 2021 /PRNewswire/ Al-Qabas, Kuwait s top newspaper, just launched a state-of-the-art digital platform powered by Artificial Intelligence that includes a web portal, mobile app and cutting-edge Content Management System. This digital platform, designed and developed by Eurisko Mobility, will give readers on-the-go access to Al-Qabas TV, Al-Qabas audio books and their very own My Page section, a personalized news page tailored to each reader s preferences.
Eurisko Mobility & Al-Qabas release a cutting-edge AI-powered digital platform (PRNewsfoto/Al-Qabas,Eurisko Mobility) Engineers and user experience experts from Eurisko Mobility and content specialists from Al Qabas worked with a wide variety of focus groups – including users from different age groups and demographics – to create a truly unique and hyper personalized digital platform , said Faisal Karkoh, Digital development manager at Al-Qabas.