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Outbrain launches content referral network for publishers March 4, 2021 10:52 Outbrain’s latest initiative will see the open web discovery platform invite publishers to form audience exchange networks, and diversify audience referral sources, as part of its Content Coalition. The Content Coalition is launching in Australia and New Zealand before the rest of the world, with Outbrain to use its SmartFeed technology to allow publishers to exchange links for free. It gives publishers full control over the sites they share links with, and they can set audience exchange rules and policies around what content is recommended. Its launch comes off the back of recent moves by Facebook to block news content in the market, but Outbrain VP of global ad revenue, Ayal Steiner, tells Mumbrella it’s less of a direct response to moves by Facebook and Google, and more about diversifying sources of content.

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