And right now that s paying off for Tencent.
On Thursday (May 20) the Chinese firm said quarterly profits jumped 65% to just over $7.4 billion.
That beat forecasts, driven by a surge in demand for its games at home and abroad.
But there s a chill in the air for China s online firms.
Regulators have already fined e-commerce titan Alibaba $2.75 billion as part of a sweeping anti-trust clampdown.
Last month Reuters reported that Tencent also faces a penalty.
Regulators have told it to pay a massive fine, and shed some music assets.
Earlier this week its audio streaming unit, Tencent Music, said it faced heightened scrutiny from watchdogs.