Hitesh Zaveri, SVP & Head at Axis AMC, discusses the investment philosophy, stock selection process, market outlook, and sustainable growth in small cap categories. While ehe Brand Equity Portfolio holdings comprise of companies that have (i) established brands, (ii) turnaround brands and (iii) B2C/B2B2C brands, the satellite part of the portfolio comprises companies that have more cyclicality and have greater flexibility to respond to changing market dynamics.