Household appliances are the focus of this week's episode, with the spotlight on two firms - Zojirushi Corporation which makes high-end rice cookers, and Axe Yamazaki which produces sewing machines.
「やらない理由」に商機あり。使いやすいミシンが大ヒット
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アックスヤマザキ社長「市場縮小は必ず起きる。継続性第一の経営を」
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無借金でも製品数削減・工場閉鎖 縮む市場で勝つ中小の戦略
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営業利益率25%、中小ミシンメーカーの「拡大を追わない」経営
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