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/ Posted on 7 July, 2021 13:40
Cross Hotels & Resorts has appointed Biz M Asia as its general sales agent (GSA) in Japan, as part of its expansion plan in the East Asian country.
Biz M Asia will represent Cross Hotels & Resorts and all hotels in the group’s portfolio in the Japanese market, and support the opening of the Away Okinawa Kouri Island Resort property.
Biz M Asia, Cross Hotels’ Japan-based GSA, to oversee opening of the group’s Away Okinawa Kouri Island Resort
The team will be led by Mary Tolentino, who has over three decades of experience in sales and marketing and representing international hotel brands and independent properties in key destinations.
BANGKOK, 2 April 2021: Cross Hotels &
Resorts has expanded its regional footprint by entering the Japanese market in
a master franchise agreement with AB Accommo Company Limited.
The company anticipates a rewarding future
initially with seven properties with 844 keys over the next four years across
Okinawa in the far south to Hokkaido.
The inaugural property, located on Kouri
Island, will be branded Away Okinawa Kouri Island Resort. Kouri is a tranquil
island connected to the main Okinawa island by a 2 km sea bridge. Away Okinawa
Kouri Island Resort should open in July 2021.
“Taking our business and brands into the
prized Japanese hospitality marketplace is a watershed moment for Cross Hotels