Back in December, Etsy Trend Expert Dayna Isom Johnson predicted 2021 would be all about creating connections. And we’re seeing gifting play a big role in that, as shoppers purchase items to be shipped near and far, from across town to overseas. “Finding thoughtful gifts for family and friends is one way to bridge the physical distance keeping so many of us apart,” she says. Celebrating events and milestones is still a priority for many despite limitations on in-person gatherings. Even as traditional get-togethers moved online or outside last year, shoppers continued marking special occasions with gifts. In fact, US consumer spending for Mother’s Day actually increased in 2020 compared to 2019, according to the National Retail Federation. Read on to discover key gifting trends, get insights sourced from Etsy shopper research, and learn how you can optimize your shop to meet gifters’ needs this year.