Everything you need to know about Web 3.0
We explore the impact on marketing from the next Web revolution
As we continue to grapple with the shake-up to our lives and work brought on by the pandemic, there’s another era of computing innovation on our doorstep waiting to disrupt us once again: Web 3.0.
This next phase of computing will redraw the relationship between brands and their customers and add to the challenges, as well as the opportunities, of the modern marketer’s remit.
Web 3.0 is an evolving development in computing, on the same trajectory that began with Web 1.0 and our current Web 2.0, according to Deloitte. This coming phase will be realised through growth and convergence of enabling technologies, including augmented and virtual reality (AR/VR), advanced networking (such as 5G connectivity), geolocation, Internet of Things (IoT) devices and sensors, edge computing, distributed ledger technology (such as blockchain), and artificial intelligence and machine le
Dec 2, 2020 9:03 AM PT
Libra, the digital currency announced by Facebook last year, is getting a new name. Libra will now be Diem.
The new name will reenforce the currency project s independence, according to a statement released Tuesday by the Libra Association, which is also changing its name. From now on it will be the Diem Association. What s the best way to get people to think about a product differently? asked Josh Crandall, CEO and co-founder of NetPop Research. Change the name.
He maintained the name change is Facebook s way to create a blank slate for the currency. The Libra rollout was rife with conflicts between partners and positioning statements that roiled the industry, he explained to TechNewsWorld. They had to bury that history however they could and changing the name was the fastest means to an end.
Can Facebook-Led Libra, Now Named Diem, Seize the Day When Its Crypto Coin Debuts? adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.