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Promoted from Dash Hudson Unlocking ROI in the UK and Europe As we approach a year of lockdowns, there’s no hiding from the fact that digitally-enabled shopping behaviours have risen in tandem with the ubiquity of the digital shelf - and these new social habits will influence the direction of social commerce activity for years to come. The unexpected twists and turns of 2020 highlighted the importance of brand agility and those who thrived embraced this shift toward social commerce by using Instagram as a critical touchpoint in the online shopper’s buying journey. The convergence of social media and e-commerce will be key for marketers looking to gain traction with social-first consumers.

Charlotte tilburyGiorgio armaniAverage engagementAverage growth rateAverage weekly owned reachAverage weeklyDigital marketingDigital advertisingசார்லோட் டில்பரிஜார்ஜியோ அர்மானிசராசரி நிச்சயதார்த்தம்சராசரி வளர்ச்சி ரேட்சராசரி வாராந்திர ஓஂட் ரீச்சராசரி வாராந்திரடிஜிட்டல் சந்தைப்படுத்தல்