idea is the urban landscape change. parking lots. much more pedestrian traffic and less actual car traffic. it s a pretty compelling vision. if you have automobile innovation that leads to fewer people needing to buy cars, buying cars, let s see, who would not want that? oh, yeah. car companies would not want that. and in your article, the companies are saying the consumers aren t ready. but the car companies don t want to create something that would sell fewer cars. it s a double edged thing. on the one hand, they re very worried about what happens to the market for their cars. they re also worried about becoming like mercedes or bmw are worried, because they build cars and charge a lot for them, because people love to drive. and suddenly you re saying, well, buy this beautiful car, but it s going to do the driving for you. but at the same time, i think that argument really is about the fact that they don t have the technology google has. they re not as far along. and they re tryi