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Things are constantly changing in the world of social media, with new features being added to our favorite apps, and entirely new platforms cropping up to attract our attention. Here are a few updates that might interest you this month.
TikTok Remains Most Downloaded App in 2021
If you’re wondering what the most downloaded app is this year, it appears that TikTok’s popularity has endured at least for the first quarter of 2021, according to the latest stats from App Annie.
Of course, “most downloaded” doesn’t necessarily indicate that an app is the most used Facebook still holds that title but it does tell us that, despite the controversy surrounding TikTok over the last year, people are still interested in using it. That’s important information for retailers and businesses considering a social strategy on the app, as it signifies there are no signs that users are abandoning it.