“I would generally use Amplify on someone who needs oomph in their hair,” adds Joseph Ferraro, award-winning hair stylist, UK ambassador for Authentic Beauty Concept, and the genius behind Marie Claire’s four incredible Virtual Beauty Shoot looks. “It’s versatile, and it’s not too heavy.”
The volumised look Joseph has created here on model Alina, whose hair is very long and naturally fairly fine, is given grip, texture, and an all-important bounce by the Amplify range’s weightless styling products – resulting in an elegant, undone look that couldn’t be easier to create at home.
“I absolutely love this style,” says Lisa. “It’s really easy for when you’re on the run, but want something impactful.”