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The 56th Australian Toy Fair, taking place this March, may not look anything like the 55 before it ever did – or ever imagined it would – with pandemic precautions forcing it onto an all-virtual platform this year, but that doesn’t mean the show will be any smaller for it.
While international travel may still be off the cards for so many, the Australian Toy Association hasn’t limited its expectations when it comes to global visitor numbers. In fact, it’s quite the opposite; viewing the virtual move as the ‘perfect opportunity for global audiences to visit a fair that previously they may not have been able to reach.’