Australian Pork appoints Keep Left to get Aussies buying local this Christmas
December 17, 2020 9:59
Australian Pork has appointed marketing communications agency, Keep Left, to lead an awareness campaign about buying Christmas hams made with Australian pork this year.
Research from Australian Pork found that the majority of Australians are prioritising buying local products for Christmas this year in an effort to support Australian farmers.
Keep Left was tasked with providing integrated marketing communications for Australian Pork, across public relations and influencer relations. It also executed social content.
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“The agency’s ideas for PR and influencer content really excited us and its strategy to combine them was exactly what we were looking for,” Lee said.