July 29 2021, 10:52 am | BY Ricki Green | No Comments
Following a rigorous round of online judging by 156 industry experts, Advertising Council Australia has today announced that 124 finalists from 38 agencies on behalf of 55 clients have made it into round two of the Australian Effie Awards.
Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 25 categories, assessed by a team of 60 senior marketers, consultants and researchers.
Says Colin Wilson-Brown, chair of judges: “A big thank you to all the first-round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been and with lockdowns on top of this, to welcome so many worthy finalists into round two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances.