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Celebrity Cruises appoints History Will Be Kind for Australian comms
January 27, 2021 1:10
History Will Be Kind (HWBK) has been appointed as the new communications agency for Celebrity Cruises in Australia, reporting into the local team to drive strategy forward with local PR, influencer and social media work.
The appointment follows the recent announcement of VCCP Group’s UK-based Good Relations as the Celebrity Cruises’ global communications partner, with HWBK to support Good Relations in Australia.
HWBK are set to work with the cruise line’s internal global communications team to guide the company’s public relations and social media strategy Australia, and the agency’s appointment followed an eight-month research and review process.