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The range of agencies tackling dubious sustainability claims is indicative of its ambiguity and breadth.

New yorkUnited statesHong kongDanny cullenwardJonathan whiteGilly wongCecilia parker aranhaSuzanne barkerErin turnerAustralia consumer policy research centerUs federal trade commissionUniversity of pennsylvania kleinman centerUk grantham instituteAdvertising standards authorityAustralian competition consumer commissionEuropean commission