Irish bookmaker Paddy Power’s cheeky humor and bold marketing tactics have helped the company become one of the biggest iGaming brands in the world. The company’s rise up the ranks in the industry was recently cemented when it secured a secondary listing on the New York Stock Exchange earlier this year. Paddy Power is an
SIS adds extension to GRI partnership Share
Greyhound Racing Ireland (GRI) tracks after the duo added a five-year extension to their partnership.
Through the extended agreement, SIS will offer coverage from the tracks across its retail and online portfolio, including its 24/7 Live Betting channels.
Paul Witten, Commercial Director at SIS, said: “We’re thrilled to be extending our partnership with GRI and to be distributing live pictures and data from a wide range of first-class Irish greyhound tracks over the next five years.
“We have enjoyed a very close working relationship together up to now and this new agreement will enable us to continue to promote Irish greyhound racing to our customers, while also offering them a greater number of new betting opportunities in the process.”