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IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing

IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
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Affiliate Marketing: Australian Industry Review

The research, which was designed and conducted by the IAB Australia Affiliate Marketing Working Group, involved an industry survey which took place during October and November 2020. Responses were gathered from over 130 advertisers and agencies who operate Affiliate Marketing programmes in Australia. What were the findings? It is great to see that the Affiliate Marketing industry is continuing to grow into a sophisticated and valuable acquisition channel for brands across Australia. It was found that Affiliate marketers invest across a range of monthly budgets. A third (34%) currently spending over $50,000 a month (up from 28% last year). Six in ten respondents had one to five years experience in Affiliate marketing. However, experience is growing with those having over 5 years experience increasing from 22% in 2019 to 30% in 2020.

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