Australian foodies will be treated to an indulgent bacon and spice-laden menu when American burger joint Wendy s launches in 200 locations across the country.
The return of the Wendy’s burger chain to Australia poses a brand naming challenge – on account of that other Wendy’s. So a new name might be necessary.
The war of the Wendy s has started, pitting a plucky little Aussie chain with 120 outlets against an American giant with more than 7,000 stores around the world.