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Shiseido Travel Retail and Gusto Collective collaborate on NARS campaign to offer immersive O2O experience
Shiseido Travel Retail has partnered up with brand tech group Gusto Collective to launch an innovative and immersive campaign for NARS Travel Retail, transcending the virtual and physical world to engage the next-generation travellers.
Aaron lau
Guo jun chen
Sanya international duty
Shiseido travel retail
Gusto collective
Light the way
International duty free city
Aura detector
Discovery bar
Shiseido Travel Retail features NARS Light The Way campaign
The omnichannel beauty experience drives awareness of the brand's travel exclusive products
Guo jun chen
Dorothy liu
Asia pacific
Mini program
China duty free group
China duty free group deputy
Sanya international duty free
Central merchandising division
Wechat mini program
Way wechat mini program
Cosmetics department
Shiseido travel retail
Evelyne ly wainer
Duty free group deputy general manager
Light the way
Augmented reality
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