Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo s Bethany Atchison, Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, and Erickson Strategy s Paul Erickson in this clip from Streaming Media Connect 2023.
What are the significant upsides and downsides to the growth and adoption of ChatGPT and other AI applications for streaming professionals, and how can they leverage its strengths effectively? Boston 25 News Ben Ratner, LiveX s Corey Behnke, AugX Labs Jeremy Boeman, Mobeon s Mark Alamares, and Intellivid Research s Steve Vonder Haar discuss in this clip from Streaming Media Connect 2023.