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Top 10 marketing moves from March - The Spirits Business

Spirits bottle engages its connected consumers

Spirits bottle engages its connected consumers
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Cointreau was last year s lockdown liqueur of choice, so what will it be this time?

Sales of triple sec rocketed during the two national lockdowns last year Credit: Alamy Stock Photo Your starter for 10: which ingredient do the following cocktails have in common? Margarita, Sidecar, White Lady, Cosmopolitan, Mai Tai, Corpse Reviver No 2, Between the Sheets… Yes, it’s triple sec, the generic name for a sweet, colourless orange liqueur made from the peel of both bitter and sweet oranges. Also award yourself 10 points if your answer was Cointreau, the best-known brand of triple sec. Most drinking households in this country could rummage their way to a bottle of Cointreau, albeit perhaps rammed into the back of a cupboard, slightly sticky and gathering dust.

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