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Called swift notes for the guardian. And augusta saraiva, bloombergs Economics Reporter who coined the term and this is a good claim to fame swiftonomics. Laura and augusta, thanks so much for coming on the media show. Laura, if wejust start with you why did you start swift notes . Theres so much coverage of Taylor Swift in the newspaper, especially at the start of the year in the Run Up to the grammys and also when her boyfriend, the Football Player travis kelce, was headed to the super bowl, that it made sense to have a sort of one Stop Shop to contain it all and also sort of zoom out and do some slightly more sober analysis of her but also of the coverage itself because i do think shes of a scale where its very easy for people to sort of lose their heads about it and sort of be wowed by scale as opposed to going, whats actually going on here . Lets analyse it. And what is it like covering Taylor Swift . I mean, its very varied. You know, you can write about anything from Music Indu

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