Article - AI-Augmented Decision Intelligence: The Next Paradigm Shift in Hospitality Revenue Management - By Andrew Rubinacci - Artificial intelligence is everywhere. It s making inroads into practically every field of human activity. It s integrated into search engines, word processors, and various apps likely installed on your smartphone in your pocket. And there s a reason for the tech s proliferation: it is incredibly adept at analyzing data much faster and at a much larger scale.