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As a little girl, Lara Werneck watched her Brazilian-born parents struggle to make themselves understood to American listeners. She caught the “ignorant smirks, glares, eye rolls” from natives, even though her parents “were trying their best to speak proper English.” Her heart broke when their efforts were met with:
“Go back to your own country.”
“I usually had to come in and save the day with my ‘acceptable’ and understandable English,” Werneck (CAS’23) says. But linguistic skill didn’t spare her elementary school taunts about her “smelly” Brazilian lunches. “If I was my older self in that position today, I would definitely educate them on the ingredients my palette knew that they should try, too. But my younger self solely felt embarrassed and ashamed.
December 15, 2020
Twin sisters and veterinarians Audrey and Alison Shen were ahead of their time when they created their business, Aussie Mobile Vets in 2014. Using bespoke modified vans that mirror a vet surgery with equipment, consultation space and medications, the entrepreneurial pair have successfully defied criticism that house calls were a risky and unsafe occupation for women.
Audrey and Alison have successfully used Facebook and Instagram to expand their fleet, grow their team and build a loyal customer base in Sydney and Brisbane.
Here, Audrey Shen offers her tried and trusted hacks to use the platforms with the best return on investment.