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Olaplex takes on dupe brands at their own game

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

Geoffrey goldbergTaylor madisonShae alexisJue wongChief executive officerAudrey boosArtificial intelligence ledRed pointBrand innovationMarket trendsHair care

Why Olaplex created a faux product to address dupe culture on TikTok

Why Olaplex created a faux product to address dupe culture on TikTok
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Charlotte watsonKylie jennerYesly dimateShae alexisTaylor madisonLisa bobroffOlaplex chief marketing officer charlotteLelani greenAudrey boosJue wong