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MONEYWEB app instead? How Spotify’s competition in Africa won the hearts of listeners Audiomack won the hearts of many Africans by allowing those without a premium subscription to download songs and listen offline. By Tope Alake and Thomas Pfeiffer, Bloomberg 10 May 2021  07:45  Image: Gabby Jones/Bloomberg A company that’s barely known in the US and Europe is the most successful online music platform in Africa making it target number one in Spotify’s campaign to dominate the continent’s streaming market. Audiomack Inc. won the hearts of many Africans by allowing those without a premium subscription to download songs and listen offline. The feature lets customers use minimal wireless data, a big draw as mobile signals on the continent are often patchier, and costlier, than in Europe or the US.

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