PHILADELPHIA Everyone has a podcast - even Ikea.
The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a handy and hands-free alternative to the traditional behemoth. Ikea s 2021 catalog, which is its final edition ever, is now a nearly four-hour podcast with a narrator flicking through each page and describing what s in it.
Ikea explained in the prologue that it made this to give bored, home-bound people something new to listen to. We know that by now, you ve probably binged through every possible podcast, audiobook and Best of 2020 playlist there is, so maybe you could use some new soothing sounds to put on while we all continue for normal life to get back to . normal, the narrator said.