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ami arad is a self-described modern gentleman. modern gentleman seemlessly traverses work play family friends, different social settings, and appreciates the finer things in life whether that s food and wine spirits and cigars beautiful cars nice time pieces. and his san francisco-based company, wingtip, which is half public retail store and half private social club is focused on making sure that that gentleman and some ladies too, have a place to go that fits their lifestyle. what are you guys selling here? it s not just that you re selling whisky and shoes, you re something something bigger. i mean i think at its most simplest level we re selling an experience. wingtips started in 2004 as an e commerce store curated by ami who at a young age always appreciated fine wines, cigars
the culture, then people might not know. distilled. different cultures hiring someone, sharing the stories. that s why they say the greatest leaders are story tellers. they re constantly reciting stories. the other thing about account tur, culture, it s the hardest thing to build but the easiest thing to lose. it s like a toxic infection. you have to immediately fix it. cultivating and being the steward of the culture is an active responsibility. that is the point. at quirky you know the company quirky we did a story on them recently. they have eight core values or six core values. when you have that written down and they re specific right? it s easy because you can bounce everything against those core values. i also think accessibility is important. it s a sort of economy 2.0 kind of notion that you can walk into the ceo s door and you can talk about things and there s a lot of communication.