BY
Marija Mrvosevic ON 16 March 2021 4 min read
The ‘Advertising Audio State of the Nation Report Wave 5’ was just released at IAB’s Audio Summit. The data it gathered shows that 69 percent of media agencies consider streaming digital audio ads a major part of their activity.
The Interactive Advertising Bureau (IAB) is a trade association for online advertising. The report is a collaborative industry project, supported by industry body Commercial Radio Australia. Fieldwork was conducted by independent research company Hoop Group across December 2020 and January 2021 with 222 respondents.
Here are more significant findings from the Audio Summit:
With 68 percent of ads going into streaming audio, a bigger portion of the remaining percentage, 36 percent goes into podcasts.