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linkedin In Dentsu Tokyo’s work for Radio Fukushima, a daytime earthquake evacuation drill was redesigned into a radio piece. During the programme, listeners tuned in on their radio in the darkness and experienced evacuating from their beds to their front doors. This was to help residents with night-time evacuation drills, given that earthquakes don t limit themselves to daylight hours. This campaign was the only Asian work shortlisted in Cannes Lions’ Radio & Audio category this year. Australia bagged five shortlists, wrapping up APAC presence in this category. (See the Radio & Audio Lions shortlist here; the winners will be revealed this evening.)

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