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According to officials, the intention behind this is to see whether audio advertisements can be seamlessly integrated with essential service announcements.

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Detailed text transcripts for TV channel - MSNBC - 20121020:10:05:00

first ever scratch and sniff political mailing. now this week we have had another fundamental innovation in american politics. something brand new. carl paladino invented the first campaign mailer with a smell. but we now, as of today, have the first campaign mailer with a sound. if it s a legitimate rape the female body has ways to try to shut that whole thing down. not a special effect. look. if it s a legitimate you believe it? i can t believe nobody came up this before now. we have had greeting cards that sing to you and say where s the beef or whatever for years now. i think this is the first time we have ever had somebody use this technology in a political mailer. if it s a legitimate rape it does go on and on and on. it s not just the quote. it goes on and is essentially a full audio ad against todd akin. unlike the paladino stink mailer, at least this one when you close it, it stops.

Campaign mailerCarl paladinoAmerican politicsRomney ryan campaignSpecial effectGreeting cardsTodd akinStink mailerAudio adGo on and

Detailed text transcripts for TV channel - MSNBC - 20121020:01:06:00

female body has ways to try to shut that whole thing down. not a special effect. look. if it s a legitimate you believe it? i can t believe nobody came up this before now. we have had greeting cards that sing to you and say where s the beef or whatever for years now. i think this is the first time we have ever had somebody use this technology in a political mailer. if it s a legitimate rape it does go on and on and on. it s not just the quote. it goes on and is essentially a full audio ad against todd akin. unlike the paladino stink mailer, at least this one when you close it, it stops. right? this one, the stink goes on. this talking mailer is being sent out against todd akin, the republican senate candidate from missouri this year. this was not sent out by his opponent s campaign by the claire mccaskill campaign. it was sent out by a democratically leaning superpac. but this is obviously clearly designed to benefit her in the election.

Greeting cardsSpecial effectGo on andTodd akinCarl paladinoStink mailerTalking mailerAudio adRomney ryan campaignClaire mccaskillLeaning superpac

Detailed text transcripts for TV channel - MSNBC - 20121020:04:06:00

Detailed text transcripts for TV channel - MSNBC - 20121020:04:06:00
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Special effectGreeting cardsGo on andTodd akinCarl paladinoStink mailerTalking mailerAudio adRomney ryan campaignClaire mccaskillLeaning superpac

Detailed text transcripts for TV channel - MSNBC - 20111230:10:39:00

last night he had a record crowd, at least for his campaign, it was the largest crowd here in davenport, about 300 people. and afterwards, you could see that they were collecting some money. he had inspired some people to make some donations. so we ve seen howç negative ad can really impact the race. we saw it with newt gingrich and now rick perry having audio ad, radio ad going up against santorum. there is a danger that could have a negative impact for candidates who don t have the funding to counter those sort of attacks. andrew rafferty, following rick santorum for us. we ll see you out there, andrew. thanks so much. and way too early and morning joe will be live from java joes on monday, we ll be there all week covering the iowa caucuses. international news, north korea knocking down suggestion the country issuing a stern warning this morning, the day after tens of thousands of soldiers packed the

Last nightRick perryAudio adRadio adDon tNewt gingrichRick santorumAndrew raffertyMorning joeJava joesNorth koreaIowa caucuses