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Audience Precision appointed by RedEarth Energy Storage to entire marketing portfolio

Audience Precision appointed by RedEarth Energy Storage to entire marketing portfolio
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DDB NZ and industry veteran Chris Willingham joins R M Williams as CMO

DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO June 9, 2021 5:00 R.M. Williams has tapped Chris Willingham to take on the vacant role of chief marketing officer at the iconic Australian brand. Willingham moves into the retail industry, following almost 30 years in lengthy and varied career on the other side of the fence, most recently as managing director of DDB Aotearoa. Chris Willingham Confirming his move, DDB Worldwide CEO and NZ Chairman Marty O’Halloran thanked Willingham for his work over the past couple of years. ADVERTISEMENT “The problem with being the best in your field is that people want what you have. We were lucky to attract someone with Chris’ international experience. During his time with DDB Chris has been instrumental in winning and running a number of top clients. We’ll miss him and his passion for the business, and wish him best of luck in Australia.”

Audience Precision announces internal promotions in strategy division

Audience Precision announces internal promotions in strategy division May 5, 2021 10:06 Audience Precision has announced two promotions within its strategy architect team, with new roles for Jessica Bray and Elizabeth O’Brien. Jessica Bray The changes see Bray appointed to the role of senior strategy architect, having spent two and a half years as a strategy architect. She’ll now work with clients on media strategy and assist with the direction of the company’s bespoke strategy guidance platform, Precise360. ADVERTISEMENT Meanwhile, O’Brien moves into the role vacated by Bray as strategy architect, after two years as a media executive. She’ll continue to work on the RM Williams account in her new role.

Audience Precision appoints Lisa Vorster to lead insights division

Audience Precision appoints Lisa Vorster to lead insights division January 20, 2021 10:22 Media strategy consultancy and technology business Audience Precision has appointed senior strategy consultant Lisa Vorster as head of insights. Vorster joins Audience Precision from consultancy roles at Mentor Marketing and Carat Perth and has more than 15 years’ experience as a marketing strategist, specialising in brand planning integration, client service, and communication channel strategy development. Her experience includes  lead strategist at Initiative Media Johannesburg, channel strategy lead for Mindshare in Johannesburg and channel strategy director at Notabene. During these roles she has worked with many brands across a range of industries and for brands such as BMW, Colgate, Medicover, Unilever, Virgin Mobile and Xerox.

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