How Audi India is encouraging women to drive over stereotypes
With its #DriveTheChange campaign, conceptualised with BBH India, Audi India aims to dismantle sexist driving-related stereotypes
0 claps You drive pretty well for a woman. Can your feet reach the accelerator? You might want to consider a smaller car? Will you be able to change the tire on your own? You ll be more comfortable in the backseat.
These are just a few examples of some of the age-old, supposedly “funny” remarks women at the wheel are often subjected to. In a new initiative, Audi India recognised these for what they are – sexist, obsolete stereotypes that need to be put to rest, once and for all.